Running a small business is no easy feat. As the owner, you are sure to face countless challenges.
Where can you get funds? How should you approach finding customers? How do you build a great team? The list goes on and on.
Unfortunately, not all businesses can cope with these challenges successfully.
According to Fundera, only about 66% of businesses survive the first two years after starting up. Only 50% of them are likely to still be functioning at the five-year mark. That number drops to 30% after 10 years of operation.
What steps can you take to ensure that your company not only survives, but thrives? For a start, using the right CRM software for small business can help you take your company to the next level.
These days, every business wants to achieve more of their goals in less time. In most niches, the competition is fierce. Accordingly, you really have to impress your customers to succeed!
You need to be able to nurture great customer relationships while building a product or service that will wow your clients.
In this article, you can find out how to achieve this with the help of top CRM software. Here are 15 reasons why integrating a CRM solution is the right move to meet your small business needs.
#1 CRM makes your company more organized, focused, and professional
It’s easy to manage everything if you only have 2-3 clients at a time. However, it quickly gets hard to keep everything organized as your business develops and you receive more and more orders.
To keep all your customers happy, you need to deliver services/products of the highest quality in a timely manner. That’s where you need discipline and proper time management systems.
A well-functioning CRM system takes all the pressure off. It helps you get all the data about your clients in on one pane of glass, right when you need it.
As a result, your team will be more organized and focused. You will look more professional in the eyes of your customers, which is key in a competitive business world!
#2 Customer relationship management software empowers you with business insights
Once you start using CRM software for small businesses, you see all your business processes from a different perspective.
You’ll get a clear picture of which stages should be optimized. More importantly, you’ll get an idea of how you can do it.
Quality software is a great starting point for your overall business improvement.
#3 CRM enables you to deliver a more personalized experience to your customers
With a CRM system by a skilled software developer in place, you will have all your client interaction data at your fingertips. This means you will be better able to understand what solution suits the needs of each particular customer.
For example, suppose you run a dental business. A past client contacts your office again. In your CRM, you can quickly find all the patient’s records. You won’t have to ask them repeated questions about their history. Nobody likes answering the same questions over and over, so your client will appreciate you saving their time. Plus, they will feel like you know them and value their business.
Everyone likes to be treated in a special way. The more you know about your clients, the more personalized experiences you can deliver.
In the long run, it can make a huge difference for your business. More happy customers means more positive reviews. Word-of-mouth marketing is free and extraordinarily effective!
#4 CRM gives you control over your business and customer relationships
Everything you need to know about your customers is recorded in an organized way.
You can see how your team is performing.
Essentially, when you can monitor these processes, everything is easier to control.
Having all the key data in front of you helps you to think strategically. You’ll be able to understand what people like and what they don’t like about your products or services.
Moreover, it’s important to get feedback from your customers. It can give you some great insights on how to deliver your services that will appeal to your clients.
#5 It’s a win-win for everyone: your marketing team, sales team, support service, and customers
Just imagine how wonderful it would be if your whole team were always on the same page. CRM cloud applications help you achieve this.
CRM software designed for the small business lets your team members provide consistent and timely communication for all your clients and leads. As a result, your customers get a smooth experience with your company. Their satisfaction rates increase.
Furthermore, CRM enables your marketing staff to pass on leads to your sales team quickly. It bridges the gap between the sales and marketing teams, to ensure no prospects are lost.
Later, sales representatives will need to pass these customers on to your account managers or support service. With CRM, this process is equally effortless.
It saves everyone’s time. Bear in mind, though, that the best CRM for enterprise will not be the best CRM for small teams. Make sure you find a software development company that can cater to your needs.
#6 CRM automates your business processes
CRM is a great automation tool. If you use the product right, you will get tremendous benefits.
According to Emarketer, US marketers will spend over 27.1% of their budget on technology. If you don’t want to be left behind by the competition, you need to invest in IT solutions.
#7 CRM reduces costs
CRM can save your small business a lot on labor expenses. It’s simple: you need fewer people to run your business well. Plus, your staff will be able to do more in less time, boosting productivity.
Every business owner wants to minimize costs and expenses. CRM integration is a great way to do it.
#8 CRM lets your company respond quickly to customer inquiries
Sometimes, a delay in response can cost you a lead or a customer. We are living in the fast lane. With modernization, everyone wants everything here and now.
You need to deliver your services or products as fast as possible. You can’t afford to compromise on quality, though. That’s where CRM will prove invaluable.
#9 CRM helps you to nurture leads more effectively
With CRM, your marketing and sales teams have all the lead data handy.
Your marketing staff can easily segment your leads. Each stage of the funnel – Top (awareness stage), Middle (consideration stage) and Bottom (decision stage) – has their own needs. Your team can offer the most suitable content and marketing materials for each group.
#10 CRM lets you leverage social data
Some CRM systems can collect and display data about your leads and customers from their social media profiles. This is a cool feature if you want to dig deeper than the funnel stages when segmenting your users. You can use this data to build more detailed buyer personas and design even more targeted content management systems.
This is yet another example of how useful CRM software can be for small business. Just imagine how much time and effort you would have to spend manually noting all of those details!
#11 CRM helps you to offer the best customer experience throughout the buyer’s journey
Having all the key data about your clients on hand means there are loads of ways you can deliver a better experience for them.
For example, you can offer some personalized discounts for your loyal customers.
You can better understand what challenges they face, then try to help them solve these issues through your services or products.
You can choose the most appropriate timing for upsells and cross-sells, etc.
#12 CRM helps you scale and grow
It’s simple. The more customers and leads you have, the more your business grows. Good CRM software helps make your business scalable.
When you deal with many orders at once, it’s crucial not to fail to deliver the quality your customers expect. Disappointing your customers will have a profoundly negative impact on your business. These unhappy clients may tell others about their bad experiences.
This is where CRM will help you stay on track. You can focus on what you do best as you effect your business transformation: maintaining high quality.
#13 CRM lets you collect and analyze data about your clients
One of the greatest benefits of CRM software for small businesses is that you can collect and store all sorts of data about your prospects, leads, and clients. As well as social media activities (as mentioned above), this could include purchase history, demographics, and contact info.
If you have this data, your business analysts can work wonders with it. Developing your buyer personas is critical. In the long run, you’ll have a clearer picture of your startup’s ideal customer.
#14 CRM improves your email marketing
CRM can be an essential tool for improving the ROI of your email campaigns and content marketing efforts.
That’s because you can use it to ensure proper segmentation of your target audience. In its turn, segmentation lets you deliver the most suitable content and newsletters for each category of subscribers. You can profit from this by impressing customers with personalized content.
#15 CRM saves you tons of time
If your business is growing, you need to learn how to manage your time wisely. You should devote your time to building a skilled team, project planning, implementing technologies, searching for new leads, and maintaining great relationships with your current customers.
With so much going on, your time is incredibly valuable. CRM can help you stay efficient.
If you want to grow your business and scale up seamlessly, you should definitely consider CRM. Leveraging technology can separate you from the competition by saving you time, money and effort.
It’s time to work smart, not hard.
Understandably, not everyone has the technical expertise necessary to develop or implement the perfect CRM solution for small business. And while there are free CRM products available, they aren’t necessarily made to suit the specifics of your business.
If you are looking for someone reliable to develop custom CRM software for you from scratch, feel free to contact us today!