How to Avoid the Biggest Mistake the Majority of Business Owners Make
Are you struggling to get more leads and customers?
Want to get a great website that will generate traffic and clients for your business?
Should you do it on your own?
Or should you consider the option of hiring a digital agency?
To make a more sound decision, you need to consider all the key points.
Ideally, your website should be built:
- to establish and grow your brand online
- in line with UX/UI principles
- with marketing and conversions in mind
- taking into account all the latest SEO trends
- in a truly professional way
- with creativity in mind
- for compatibility with the latest mobile technologies
Creating a website on your own might not be as easy as it seems at first glance.
Obviously, a good website demands a comprehensive skill set, knowledge, and a lot of time.
If you treat your business seriously, it’s not enough just to go to a website builder platform and customize a free template. Why?
“94% of online users said web design was the major reason they rejected or mistrusted a website.”
Today, in the digital era, it’s incredibly important to have a professionally designed website. Your website will quite literally be the face of your business.
Most importantly, it’s going to be the main source of your leads, sales, and profits.
“According to Forrester, by 2022, the internet is expected to influence 41% of all in-store sales.”
That’s why your website is crucial for creating a good impact on the purchase journey of your customers.
The battle for sales and attention is going to be tougher – lot tougher than you may think. Web design has rapidly evolved into a serious industry.
So, should you rely on the DIY approach or turn to a professional web development company?
9 Major Benefits of Hiring a Web Designer
Let’s consider one by one the top 9 benefits that you can enjoy if you entrust your website development to a professional web design agency.
Benefit # 1 – establish and grow your brand online
Establishing and developing your brand is absolutely vital for growing your business… and it’s not an easy thing to do. This is where 80% of companies fail.
However, if you go about it in the right way, the results can stun you. Just think how much revenue companies like Coca Cola, McDonald’s, Nike, Adidas, and Amazon generate thanks to their brand names. We’re talking millions and billions of bucks!
Branding starts with identifying your differentiating factor. What makes your company, product, or service unique on the market?
It then entails coming up with a solid unique selling proposition, creating a catchy slogan and logo combination, and developing design and content that will communicate the core values, mission, and vision of your company.
If you think that you can do all this yourself, or that a freelance web designer can handle this for you in a professional way, you might want to think twice. This is a large task that is best achieved by the efforts of a well-experienced team.
Benefit # 2 – high quality and professional look
Quality is of the utmost importance these days. It’s the first thing that differentiates a pro from an amateur in any niche. If you want high-paying clients, maintaining high standards of quality should be your top priority.
“48% of users said a website’s design is the key factor when they decide whether it’s credible or not.”
The first impression is the most lasting. In most cases, that first impression will be formed when your leads and potential clients come and visit your site.
In this case, a website thrown together on a site builder in 15 minutes is not going to impress. It could compromise all the effort you put into your business.
The best option here is probably to let the true experts build your site for you from scratch.
Benefit #3 – conform to UI/UX design principles
Technologies rule everything around us these days, and progress is being made at a lightning pace.
Understanding the principles of UI/UX design theory and implementing them in the right way can make a huge difference when it comes to conversion rates.
To be successful in the digital era, it’s simply not enough to put up a good-looking website and get traffic to it.
According to Econsultancy, 95% of the users think that great user experience is the most important.
You need to pay close attention to the layout and structure of your site. It should be built in a way that will make it easy for users to get from one page to another and navigate between categories.
If they can get where they want quickly and intuitively, it will result in people spending increased amounts of time on your site.
That, in turn, is good for your rankings in search engines and conversion rates.
Benefit # 4 – boost marketing and conversions efforts
Do you know what actually turns your website into a money-making machine?
It’s simple: copy and content.
According to Demand Metric, 82% of users trust a company after engaging with custom content.
You can be generating tons of traffic to your site, but if your funnel is not well-developed, the results will be mediocre at best.
Smart entrepreneurs Invest in creating effective funnels that are proven to convert.
And copy is the #1 thing driving your visitors to make a purchase or come back to your site.
Do you know the recipe for creating a landing page that converts like crazy?
First of all, the copy should be created by a professional copywriter.
Once that’s done, the copywriter creates a “text prototype” of the would-be page.
The copywriter and the web designer discuss together what the design of the page might look like.
The designer then creates a mockup of the page based on those ideas.
The marketing team should then review the mockup and the copy. Tweaks might be suggested. Once everything looks okay and everyone is satisfied, the designer starts developing the actual page design.
Benefit # 5 – harness the latest SEO trends
According to HubSpot, 61% of marketers set SEO as their top priority.
Still, SEO is probably one of the most underrated channels.
SEO won’t deliver immediate results like paid ads.
However, if you approach it the right way, in the long run, SEO will bring you organic traffic every single day on autopilot.
Today, it’s crucial to have your site properly optimized for search engine rankings. And it’s not only about keywords and long-form content! Technical SEO is another vital point you need to consider.
“39% of visitors will jump off the site if images take too long to load.”
Your website pages should load fast. On average, the load time should never exceed 2 seconds; if it does, you can expect to see a pronounced negative impact on the bounce rate as well as SE rankings.
To achieve fast load times, all your images should be properly optimized.
Benefit # 6 – responsive web design
These days, consumers are more conscious than ever, and they want to make informed decisions when they buy online. They are likely to engage with your site/brand at least 7 times before they order from you.
This means they are likely to visit your site using different devices. You should definitely be ready for this.
“According to Adobe, 8 out of 10 visitors leave the site if its content doesn’t display properly on their device.”
To avoid this rookie mistake that could cause you to lose potential customers, you need to have a responsive website.
“90% of site visitors use multiple devices sequentially.”
Keep in mind that there is no guarantee that you can meet all the standards for proper responsive web design on your own.
Benefit # 7 – creative ideas that stand out
The market is so overwhelmed now that without a unique voice for your brand, it’s impossible to distinguish yourself from among the competition.
Simple and clean designs aren’t enough. People are inundated with material. They want to see eye candy.
That’s where creativity comes in.
Aligned with marketing efforts, an understanding of UI/UX, SEO web design, and engaging copy, creative touches can bring you amazing results.
Benefit # 8 – keep up with the latest mobile technologies
Numbers don’t lie.
“48% of visitors believe that if the site is not mobile friendly, the business simply does not care.”
That’s the reality. So, your only option is to leverage this sentiment: turn this into a benefit by optimizing your site for mobile.
“62% of businesses improved their sales by developing responsive, mobile-friendly websites”
If you have the skills expertise for this and can keep pace with the rapid evolution of mobile technologies, that’s awesome!
If you’re in doubt, you can always hire a web design agency for these purposes.
Benefit # 9 – save time and money
Hiring a web design company is not an expense; it’s a fantastic investment in your business.
You can save days or weeks that you would otherwise spend making guesses and getting frustrated.
Instead, you can focus your energy and expertise on what you do best – growing your business – while a team of dedicated specialists will take care of the development of your website.
The faster you can get a professionally designed site on the web, the sooner you’ll be able to attract and convert new clients with its help.
Hire a Digital Agency
All the stats and facts mentioned above serve to illustrate that creating a professional website is not as easy as A, B, C.
A good site should drive traffic from search engines. It should be useful for visitors. It should establish trust for your business.
Blogging is still one of the best ways how you can nurture your leads and convert them into paid customers.
According to Hubspot, businesses that post 16+ articles per month enjoy 4.5 times more leads than businesses that post zero to four articles per month.
Of course, it’s good to use Facebook, LinkedIn, and/or Twitter as well.
However, one of the major advantages of a website over social media networks is that you own it. You have full control over your website and are not at the mercy of the platform’s management.
So if you want to avoid stress and frustration, one of the best options for you is to hire a professional Digital Agency company like Breakthru.
Save your time, money, and nerves.
Let us do what we love to do while you focus on your clients and growing your business.
Let’s discuss your project today!