More than four billion people now have access to the internet, which makes it imperative to consider it as a part of your content marketing strategy.
A recent study revealed that 86% of businesses that target the average consumer consider content marketing as one of the main components of their success.
Further research has already shown that about 60% of B2C companies strive to ensure their content marketing strategies are effective to attract more customers.
For companies striving toward content marketing in New York, different strategies can be utilized to attract a local audience and increase the number of visitors to their websites.
The more people land on their website and read their content, the more leads and prospects will eventually walk into their local business.
In this post, we want to take a look at how you can enhance your content marketing NYC strategy in order to gain a better advantage over your competitors.
Make It Easy to Navigate Your Content
One of the very first things that a content marketing agency in New York would tell you in terms of a strategy to help more people come to your business would be to make it easy for customers to navigate through your content.
When your website does not clearly list the pages that are available and link from one post to another in an appropriate and relevant manner, then customers will leave your site quickly.
Make sure all the information that the customer might look for can be easily found, no matter where they land on your website.
Create Relevant Content for Your Ideal Customer
It is also important to consider the relevancy of the content that has been posted on your website, as well as the content on your social media pages and other third-party platforms.
Ensure the content that you publish is always relevant to what your business is about.
There is no use in creating articles and posts that your audience will not find useful. This is a waste of time.
If you turn to content marketing companies in NYC, be sure to take a good look at what type of content they publish on your behalf.
Research Commercial Keywords
Any good content marketing agency in NYC would tell you that commercial keywords should always shape an important role to play in the strategies you use to attract new customers and get them to buy products or services from you.
There are different types of keywords that potential customers search for on Google.
“Buy Now” keywords usually have the most potential. This consists of keywords that include words such as “coupon,” “discount,” “buy,” “shipping,” and “deal.”
Customers are searching for “best,” “top 10”, “review,” “affordable,” and “comparison” also usually show an interest in taking action to buy the particular product – these are also keywords that you might want to target.
Create a Content Strategy
Creating random content without knowing where you are going with what you are doing – this is a plan for failure.
You need to plan out your content strategy in order to assure its success.
Be sure to know what you want to write about, how often you wish to publish content, and where you are going to be publishing it.
Set Up Your Blog
While it is great to have a professional website that represents your business, you need useful content that you can add in terms of your services and products that you offer to your customers.
Setting up a blog to represent your brand is a great way to get people more engaged with your business and to establish an authority for your brand in the industry of your choice.
Once you configure a blog, be sure to share relevant and quality content with your audience. For this, you should create helpful posts that will provide them with value.
Show them that your brand is an expert at what you are doing.
Make Your Content Sticky
When someone visits a post on your blog or a specific page on your website – will they read through that page and leave, or will they be tempted to move on to a different page and continue reading about how you can help them solve a specific problem?
Sticky content is important to keep people on your website.
Once a person reads through a blog post, make sure to add links to relevant content or perhaps a free download that can attract them to become a subscriber.
Use Clean SEO And Targeted Keywords for Content Marketing
Search engine optimization should always be a part of your content marketing strategy, but how you implement these strategies do tend to matter.
It is important to practice clean SEO strategies – do not stuff your pages full of keywords, but rather spread them out evenly. Write for your customers, and not for search engine bots.
Make Shareable Content
When your content is shared, more people will be exposed to it.
Thus, always ensure that your content is shareable.
Create posts around interesting topics – when the customer finds it interesting or learns something new, then they might think someone they know could feel the same way.
This way, they will be more likely to share the content.
No matter how awesome your content is, if you do not encourage your site visitors to share it, then they might not think about taking this particular action.
Be sure to add a specific call to action for your readers to share the post if they found it helpful or interesting.
Also, make it easy for them to share your content.
Add buttons that allow them to share it easily on Facebook, LinkedIn, Twitter, Google Plus, Instagram, and other social media platforms.
Create High-Quality Content for Each Stage of The Sales Funnel
Your entire sales funnel should be well-thought and properly tested. Evertything from the initial sales letter to the trigger blog posts that get a customer to press that ‘buy now’ button should be compelling.
Thus, spend some time perfecting content for the entire sales funnel. Keep in mind that you’ll need to create good comprehensive blog posts and other content for each stage of the funnel (Awareness, Consideration, Decision).
Ask for Their Email Address
Another crucial part of an effective marketing strategy is to ensure you have a way to get the customer’s email address – even if they do not decide to buy products from you right away or utilize any of your services.
How to do it? You can compile an e-book or guide on a topic that is really hot for your target audience.
Tell the customer that they can download the guide for free, but ask for their email address in return – once they subscribe to your email list, you send them the guide to their email address.
Use Your Content More Than Once
Finally, never let your content go to waste – or only be used a single time.
When you publish a blog post, repurpose the content of that blog post as a video, and perhaps even a podcast or a recorded audio file.
Infographics are also a great way to provide customers with information in a visual and more attractive manner.
You can also create short blurbs of your posts and publish these on social media accounts, and convert a blog post into a slideshow or PDF document and post it on websites that allow for the sharing of such content.
Content marketing in New York plays a vital part in the ability of local businesses to attract a larger number of customers and grow their business.
With the right strategies, you can attract the right target audience and get people to notice your business, even if you are still relatively small.
We’ve shared some of the best strategies that you can utilize to help you take your business to the next level.