The largest PPC ad source, Google Ads (formally known as Google AdWords) allows its user to show up on keyword related searches, and other related google advertising platforms. Google ranks ad placement by not only considering the highest bid per keyword, but also based on quality content which is most relatable to the keyword used.
PPC Keyword Research
To make your dollar go as far as possible, we research, refine and grow your keyword list. This list must also be tailored and researched on a monthly basis to ensure that it evolves at the pace of the market your business is in. Because this helps keep lower cost, higher value keywords on the front-line of your business advertising campaign.
PPC Keyword Budgeting
We balance your PPC keyword ‘spend’ to ensure that the bulk of your monthly budget is going towards keywords that are a balance between low cost, and high conversion. This involves doing a brief analysis on keyword performance each month, exploring conversion rate, and adjusting ‘spend’ based on this criteria.